Growth Mixtape Podcast with Bob Mathers
Listen to my conversations with the most interesting people you may not have come across yet. These conversations might not seem to have a lot in common at first. But just like songs on a mixtape, they create something memorable and emotional. So, let's press play and see what we learn about ourselves.
I'm Bob Mathers, host of the Growth Mixtape podcast. I love chasing my curiosity; the further from my comfort zone, the better. I find the most powerful ideas, the ones that compel us to do bold things, happen by accident.
It is these unexpected collisions that I’m excited to explore in this new podcast. These conversations always give me new insights I never would have gotten from other experts in my field.
Please join me for stories from leaders in business, the sciences, academia and the arts. My goal in every episode is to provide you with a surprising insight that you can apply right now to get unstuck and start building the business and the life you've always wanted.
Growth Mixtape Podcast with Bob Mathers
Standing Out By Embracing Your Weird, Quirky Self with Kasey Jones
Kasey Jones coaches business leaders on the transformative process of building a personal brand. If you’re not sure what a personal brand is or why you need one, you’re not alone. Kasey makes the case that by embracing your quirkiness, you’ll stand out and be known for the rockstar that you are.
Kasey is a story-teller at heart. She shares practical tips on being vulnerable without over-sharing and overcoming the fear of putting yourself out there.
Bob and Kasey explore the downside of following “experts” on LinkedIn and how you can find your voice while experimenting and building your digital confidence. Finally, Kasey shares her love of Rick Rubin’s philosophy on finding your creativity and how it’s changed how she approaches her work.
Takeaways
- Authenticity is key in serving your audience and connecting with the people you need to reach.
- Personal branding is essential for individuals and businesses to grow and connect with their audience.
- Finding the right business model for you is crucial to building a business that aligns with your strengths and passions.
- Best practices from “experts” are rarely right for you and your unique circumstances.
- Creating unique content and differentiating yourself is essential to standing out in a crowded market.
- Artistry and creativity should be at the core of personal branding, focusing on creating content that resonates with the creator and their audience.
Connect with Kasey
Website
LinkedIn
Instagram
YouTube
TikTok
Resources:
The Creative Act: A Way of Being, Rick Rubin
Steal like an Artist, Austin Kleon
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered, Austin Kleon
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Connect with Bob Mathers
Website
LinkedIn
